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Category: Marketing
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Why Crypto Fails Ordinary People
Cryptocurrency is often sold as a path to financial freedom, but the reality is more complicated. Aggressive marketing campaigns, insider-focused tokenomics, and traceable blockchain systems leave everyday users exposed, while early adopters and powerful institutions reap the rewards. This article examines how crypto hype masks the real risks for ordinary people, compares crypto’s trajectory to…
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Digital Independence with Bethics
Did you know? At Bethics, we believe every organization, project, and start-up deserves its own digital home. A place that reflects their mission and ensures their presence is not dependent on third parties. Too often, organizations rely only on social media, leaving their visibility at the mercy of changing algorithms or platform policies. We believe…
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AI Chatbot Comparison
Gemini, ChatGPT, Claude, and Perplexity The artificial intelligence landscape has exploded with powerful conversational AI tools, each offering unique strengths and capabilities. Google’s Gemini, OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity AI have emerged as the leading contenders, transforming how we approach everything from creative writing to complex research (well, at least in my view). But…
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Start with a Site: The Key to Growth
In today’s digital world, not having a website is no longer just a missed opportunity—it can hold your business back. For small businesses and entrepreneurs, growth depends on reaching customers, building trust, and standing out. Your website is the foundation for all of this. A Place to Tell Your Story Social media helps with visibility,…
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Why Every Hotel Needs a Website
These days, if your hotel isn’t online, it might as well be invisible. A well-designed website is more than just a digital brochure—it’s a powerful tool that attracts guests, boosts direct bookings, and builds trust. 1. Get Found and Booked Most travelers start their search online, and if your hotel doesn’t have a website, they’ll…