As the year winds down, we are reminded that the best parts of the holidays cannot be optimized, automated, or reduced to an algorithm.
This season is about real things. Time with family. Meals that last longer than planned. Conversations that remind you where you belong. The presence of people who matter, and the small rituals that quietly ground us. For me personally, it means traveling with those closest to me.
For those building and running smaller businesses, non-profits, and mission-driven organizations, the holidays offer something rare: permission to pause. Permission to simply be, rather than constantly pushing toward the next deliverable, metric, or milestone.
As we look ahead to 2026, Bethics remains committed to supporting entrepreneurs, SMEs, and non-profits that choose people over data extraction, community over scale at all costs, and ethical practice over exploitation.
From our team to yours, may your holidays be genuinely restful, meaningfully connected, and, when possible, blessedly offline.
See you in the new year.
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