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Category: Marketing
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Personal information in exchange for an invoice
In an increasingly digital world, businesses are adopting practices that clearly cross the line between marketing and ethical responsibility. A recent example is Soriana Mexico, a major retail chain, which has a policy of requiring customers to create an account to obtain an invoice. While this may seem like a minor inconvenience to some, it…
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Why Writing Blog Posts is Crucial for Small Websites Selling Products or Services
In the digital age, the success of small businesses often hinges on their ability to establish a strong online presence. For many small businesses, the primary platform for this presence is their website. While it is tempting to focus solely on the technical aspects of website development or the immediate goals of driving sales, there…