Meta has embedded an AI assistant into one of the world’s most trusted messaging platforms — and connected it to a commercial ecosystem built around data collection. WhatsApp Incognito Chat may be technically sophisticated. But the business model stays the same.
WhatsApp was built to be private. Meta has spent a decade changing that. When the founders who built it left and said publicly why, they were telling us something. This is the pattern behind the privacy changes, the Cambridge Analytica connection, and what ordinary users can actually do to protect themselves.

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